Sienna Miller (one of my all time favorite fashion icons) and her sister Savannah Miller have made a fashion flick for their Fall/Winter 2010-11 collection for Twenty8Twelve. It was directed by photographer Angelo Pennetta (who has done a number of editorials and campaigns for TopShop) and is totally worth checking out. Perhaps Sienna was inspired by Andy Warhol's Edie Sedgwick films and decided to go forth with this great piece highlighting their collection.
The line itself is very 70s rocker and Joplinesque which I am loving and the graininess of the film adds to that vintagey feel.
Take a look here: http://www.vogue.co.uk/video/voguetv/player.aspx/exclusives/video,9709/
As for Pennetta's direction of the video, he lends his sparse, edgy eye to the pic. (examples of his photos below)
I think it is time for me to do one of these fashion flicks.